Analysis of the Causes of the Downturn of the Domestic CNC Cutting Machine Market and Countermeasures

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After a decade of golden development, China's CNC cutting machine industry has gradually appeared weak. According to relevant data, the sales and profit margins of the CNC cutting machine manufacturing industry in the first half of the year have a large deviation from the expected value, and the growth rate has slowed down obviously, and it has shown a tendency of continuous decline. The reasons are mainly due to the adjustment of the country's macroeconomic policies, overcapacity, and shrinking markets.

The current market situation is the sales of small-area cutting equipment such as CNC cutting machines and portable CNC cutting machines. However, the sales of mainstream CNC cutting machines: flame cutting machines, plasma cutting machines, and gantry type CNC cutting machines have declined. trend.

There are two main reasons for the current decline in the mainstream CNC cutting machine market: the first is external reasons. In recent years, the cooling of high-speed rail construction and the gradual completion of infrastructure construction have led to a reduction in the demand for CNC cutting machines. Although the construction of affordable housing and the construction of water conservancy and hydropower have brought new development opportunities to CNC cutting machine equipment, overall, Limited impact. The second is the internal reason and the main reason. Many companies do not seriously understand the market demand, leading to market confusion; products are mostly low-end products, lack of high-end products, the use of price stations in sales, making the entire industry excess capacity.

Faced with this situation, for the majority of manufacturers of CNC cutting machines, in order to achieve greater development, they think that changes should be made from several aspects:

First of all: to strengthen the analysis of the market investigation, the right medicine. The requirements for CNC cutting machines in different regions and different industries are certainly not the same. We think we should think about the market demand and what kind of cutting machine we will produce on the market.

Second: Strengthen the company's own innovation capabilities, access to the market with quality products. The current low-end products are difficult to meet the needs of the market, we must develop in the direction of high-end CNC cutting machine. Innovation is the only way for a company to have a permanent presence.

Finally: We must change the sales model that is currently dominated by price wars and focus on innovation in marketing.

Only by constantly strengthening their own strengths can they face the unexpected situations in various markets, and they will be able to take the lead in the game of the mid-to-high end product market in the future.

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