Hongyan Heavy Truck sales target of 43,000 vehicles in 2011, 11 measures to help growth

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In 2010, SAIC Iveco Hongyan Sales Division overcame the challenges and difficulties in the market campaign, and carried out marketing promotion, network construction, marketing process management, service improvement, team building, etc., and further strengthened the marketing basic work, focusing on the customer. The marketing concept has been gradually deepened and marketing capabilities have been continuously improved. After one year's efforts, 33,000 vehicles were sold, an increase of 69% year-on-year, and sales records were refreshed.

In the face of the sales target of 43,000 heavy trucks in 2011, “growth” will be the key word for the sales department's work this year. In order to ensure the completion of the annual sales target, Hongyan Heavy Trucks confirmed the 2011 marketing work idea: based on market segmentation, based on target customers, based on regional strategy, to achieve key market breakthroughs, to complete the annual target sales as the core to ensure The regional sales and service work has been centered, with all aspects deepened, all-round enhancement, and overall process improvement. Sales management, network financing, after-sales services, and customer marketing have been continuously promoted, and the marketing system and distributors’ marketing capabilities have continued to improve.

In 2011, Hongyan Sales will start with key aspects such as marketing plans, product promotion, service guarantees, network development, and financial support, effectively boosting product sales growth. The first is to break down the sales target, put the annual goals in place, and formulate plans to ensure that the tasks are completed; the second is to adjust part of the sales headquarters organization, optimize job responsibilities, adjust the KPI assessment, and motivate the team's enthusiasm; Prepare sufficient food for the sales season; Fourth, strengthen the allocation and management of vehicle resources, analyze and predict product sales; Fifth, strive to make breakthroughs in the sales of major customers; Sixth, formulate and implement upgrade measures and business plans for special vehicles; Seventh, with the focus on Jieshi C100, comprehensively enhance sales of Jieshi products and prepare for the launch of Classic products. Eighthly, strengthen international market development and ensure export sales increase. Nine is to strengthen regional network construction and do a good job of network training and training. Promote the diversification of financing methods and enhance the financial strength of enterprises; Eleventh is to increase the after-sales service strength and use sales aftermarket to start the market sales battle.



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