Luxury car maker wants to cut Chinese cake
The Beijing auto show, the most exciting is the foreign luxury car manufacturers. BMW, Mercedes-Benz, Audi, and Volvo all occupy large booths. The design of the booth is also luxurious. The Mercedes-Benz booth produced six giant white magnolias with fine steel tubes and white fabrics, creating an exquisite and refined atmosphere that complements the luxury car and is very imposing. Volvo's exhibition panels are all shipped from abroad to maintain the original style. The new BMW 7 Series, Mercedes-Benz E-Class sedan, Audi TT sports car and Volvo's new concept car, is the latest product of each. In addition to these luxury car brands that are well known to Chinese consumers, some new luxury car brands such as Bentley, Rolls-Royce, and Lotus also made their debut at the Beijing Auto Show. The original Ferrari sports car that was about to attend the Beijing Auto Show reluctantly withdrew from the participating teams because the booth area was too small to be detrimental to the image of the famous car, leaving a bit of regret for the auto show. However, dealers are reluctant to let such an opportunity to showcase a famous car. Specifically, they invited a Taiwanese entertainer to put a Ferrari-owned convertible sports car on the streets of Beijing and deliberately drive to the most congested international exhibition center. The road section will enable the pedestrians who come to visit the auto show to show off the elegance of a famous car. Their intentions are good, but they are not just for show. Behind these well-intentioned efforts is the ambition and ambition of foreign manufacturers to compete for this potential market in China.
In the booth of Mercedes-Benz, McGellan, President of Mercedes-Benz China, told reporters that China is a very important market for Mercedes-Benz, and we have always been committed to providing this market and its users with many worldwide The car is the best product and service like the good one. In the first quarter of this year, Mercedes-Benz sold 2,000 vehicles in China, setting a record high. He also happily visited the three-dimensional model of Mercedes-Benz's latest “Star Emblem Concept†service center at the booth. He said that at present, three such service centers have started to provide services to Chinese users in Chongqing, Zhongshan, and Beijing. In the future, all Mercedes-Benz service centers must meet such standards.
BMW, which is in line with Mercedes-Benz, is also very proud. At the news conference for BMW's participation in the exhibition, BMW's China president, Quint, and Seaman, talked about his business affairs with numerous domestic reporters. He said that BMW is a high-end car brand, but our products are very markety. This year we expect to produce 1 million BMW cars. All factories are operating at full capacity and they are not stocked. In the first four months of this year, BMW sold 2,422 units in the Chinese market, an increase of 27% over the same period of last year. If it counted for the first three months, it increased by an average of 41%. In April, affected by the import license, sales volume was decline. However, BMW expects sales in China to reach 9,000 this year. He said that from now on until the cancellation of the license for imported cars in 2006, BMW will achieve an annual growth rate of more than 15%. "We will cut a block from the big cake in the Chinese market to ensure that we are not hungry." To achieve this With the goal, BMW has decided to further expand its sales and service network and plans to double service outlets within two years. Moreover, BMW and Brilliance Group have reached an agreement to jointly manufacture BMW cars. Currently, they are waiting for the approval of the relevant state departments. Once they have the results, they will soon implement the plans. Quent and Seaman said that China has become BMW's second largest market in Asia. After the new president of BMW takes office, there is no change in BMW's strategy toward China. He will visit China sometime this year. He said that the Chinese market is the most competitive market in the world and will even surpass the United States in the future. Everyone in China is watching a car. This is really interesting.
The CEO of Audi China, Mike McConnell, also stated that technology leadership is the basis for Audi to maintain its leading position in the luxury car market in China. Audi will continue to introduce the latest technologies and products into China to further enhance the Audi brand's competitive advantage. According to him, between January and April of this year, Audi brand cars have sold nearly 10,000 cars in the Chinese market, accounting for more than 30% of the luxury luxury car market.
At the Bentley and Rolls-Royce booths, the reporter interviewed Derek and Davis, managing managers of Bentley Asia Pacific, who had come to Beijing. He was very excited about the popularity of Bentley cars in China. He said that after China's accession to the WTO, the auto market has grown rapidly and more and more people are able to afford luxury cars. We are very optimistic about this market. We believe that in the next four to five years, China will become Bentley’s largest market. Now that our dealers have already received some orders, it's great. The reporter asked him, this Bentley extended version may be the most expensive car at this show, do you believe it can be sold? He smiled and nodded. Of course, I believe it must be able to sell.