It is understood that representatives of the college team participating in the Shell Marathon Marathon have recently come to Shell Shanghai Technology Center to work with fuel scientists to decipher Chinese car owners' misunderstandings about the clean engine and explore the mysteries behind the fuel technology through vivid live experiments. . How to properly care for your car is a topic of concern for every car owner, but the inherent connection between high-quality fuel, clean engine, and fuel economy is often not familiar to most consumers. In January 2015, Shell commissioned Edelman Berland, an independent research and market research company, to launch a survey on driver behavior awareness in eight Asian countries and recently released report. The Chinese market as an important part of this survey, Shell released the "Truth and Artifact: Shell Engine Clean Investigation Report" for Chinese consumers. According to survey data, in the Chinese market, almost all respondents (95%) agree that it is important to keep engine cleaners in their cars, but at the same time consumers have a lot of cognitive misunderstandings. For example, 70% of the respondents (69%) believe that replenishing fuel when the fuel in the tank is less than 1/4 can help keep the engine clean. Even 63% of respondents believe that using a sponge or rag to clean the engine's appearance The car engine can be cleaned. In the fuel laboratory of Shell Shanghai Technology Center, fuel scientist Alex Cantlay (Dr. Alex Cantlay) told the student representatives present that these misconceptions reflected the conceptual misunderstanding of the clean engine by Chinese car owners. “Only 21% of Chinese motor vehicle drivers can recognize that what is really needed to keep the vehicle engine clean is to remove the residue (carbon deposit) from the combustion process of the engine,†Dr. Kantley said. The scientists demonstrated to the students the real work of the engine and the process of carbon formation and accumulation, and demonstrated intuitively that carbon deposition is the criterion for judging whether the engine is clean or not. They also used comparative experiments to show that the accumulation of spongy carbon deposits on the intake valves of cars had an impact on the flow of air and fuel into the combustion chamber of the engine, thereby demonstrating to the student team representatives that carbon deposition would potentially reduce the driving performance of the car. The principle of fuel economy. “When common fuel is used, carbon accumulation builds up on the intake valve of the engine as the mileage increases.†Dr. Cantley said, “Only through the use of high quality that can reduce carbon deposition during combustion of fuels. Fuel oil can only reduce carbon deposition from the source and keep the engine clean.†It is learned that Shell's live-action net energy technology is an exclusive formula and technology developed by Shell-based fuel scientists. It can help keep the engine clean and functioning well. From the very first use, Bio Energy Technology can start to play its role: For new vehicles, fuels containing bioactive energy technology help prevent the formation of carbon deposits and maintain engine cleanliness; this technology also helps prevent old vehicles The engine's carbon deposits further piled up. “Shell not only provides high-quality fuel to the Chinese market, but also hopes to deliver the right car knowledge to Chinese customers and help owners make smooth driving possible,†said Yang Yiong, Manager of Retail Marketing at Shell China. Shell currently operates approximately 1,100 gas stations in China through joint ventures. The current investigation on engine cleanliness in the Chinese market, listening to Chinese car owners' needs for car care, and identifying possible misunderstandings by users are precisely the efforts of China's retail business to understand the Chinese market and to meet the needs of Chinese customers. In order to better respond to the needs of local consumers, serve Chinese customers, and realize long-term commitment to China, Shell established the world's third lubricant and oil R&D center in Shanghai Zhangjiang High-tech Development Zone in 2014. Hamburg and the two other technology R&D centers in Houston, USA, have worked closely together to form an important part of Shell's global R&D network. The technical center has a dedicated fuel laboratory and stationed professional fuel scientists, they can help Shell to bring global scientific research and leading technology further into the Chinese market.
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The representative of the college team of environmental protection marathon