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The replacement of yellow-labeled vehicles made the sales volume of concrete mixers in Beijing more than 2,000 cars this year. For distributors, this is a good harvest year. In other regions, the demand for concrete mixer trucks is also strong.
The second half began to warm up
Liu Niansong, general manager of Lingma Automobile Sales Co., Ltd. of Foshan, Guangdong, told the reporter: “Because of the financial crisis, the market was not good from the end of last year to July of this year, and the market only picked up in the second half of the year. The overall sales this year may be slightly worse than last year. Generally, The annual demand for concrete mixer trucks in Guangdong is about 2,000, which is similar to this year.This year, we have about 1/3 of tractors, concrete mixers, and dump trucks that we sell, and concrete trucks are mainly based on 6×4 models. From the price point of view, the price of a 6×4 concrete mixer truck is generally around 400,000 yuan, which is a relatively high value added product in heavy trucks.â€
The sales volume of concrete mixers in the Tianjin market is also quite large. Li Sanping, assistant to general manager of Tianjin Heavy Industry Group Co., Ltd. Tianjin Sales Co., Ltd. stated: “This year, the Tianjin market sells about 1,000 concrete mixers, mainly in the 12-party model, heavy truck in Tianjin. It sold 700 concrete mixers, mainly using the tops of Tangshan Yate and Tangshan Hongda, and the rest of the concrete mixer brands were Valin, Shaanxi Auto, Auman, etc. In addition, imported Mitsubishi sold 15 cars and Mercedes-Benz also sold them. 8 cars. Now 6x4 models account for 2/3 more, 8x4 models account for less than 1/3."
For the judgment of the coming year, Liu Niansong and Li Sanping both expressed optimism: “At present, investment in infrastructure is not yet complete, so the market for concrete mixer trucks will continue to improve in the future.â€
Matching is king
As a kind of special vehicle, what indicators do users value most in product selection? The answer given by Liu Niansong is price. “Concrete mixers are not only purchased by large-scale enterprises, but more buyers are still retailers. As a means of production, users are still most sensitive to prices. Before the domestic concrete mixer market was occupied by foreign brands, but due to its price than domestic concrete mixing About 70% of the vehicle is expensive, so the market share is now reduced to less than 10%.At the same time, due to the rapid solidification of cement, after-sales service is very important, a concrete mixer accident is a major accident, a loss is a large loss, fast service will not less."
In addition to price and service, tank quality is a factor that customers value when buying concrete mixers. "Don't look at a can, but the quality of concrete mixers is very different. There are also cases where the tank's center of gravity is unreasonable and the cans fall off. The tank's stirring feet are also particular, and some tanks are spiral-shaped. The three-dimensional stirring ruler has a long service life and can stir 20,000 square meters without problems.The cement stirred is also uniform and does not leave you dirty.But some stirring feet are broken in 3 months, and some concrete mixers do not turn at all. As long as the cement can be removed, the cement produced will be unqualified and problems will occur in construction.†said Li Sanping.
Gu Zhanyong, deputy general manager of Tangshan Yate Special Purpose Vehicle Co., Ltd., said that in fact, the gold content is the match between the tank body and the chassis. He told reporters: "Only tanks and chassis are well matched, and the modified frame of the frame and steering structure will not be affected, and the failure rate will be reduced. Do not underestimate this matching problem, match well, and reduce vehicle fuel consumption. The benefits are better, the safety of driving is also better, the center of gravity is handled properly, and the wear of the tyres can also be reduced. This is a structural adjustment and it is difficult for other companies to imitate.â€
The trend of specialization is obvious
After more than 20 years of concrete mixer trucks, Gu Zhanyong believes that the market demand for concrete mixer trucks is relatively small, and companies are more suitable for development in a certain area. Specialization will be the future direction of development.
This has a lot to do with the importance vehicle manufacturers attach to the chassis of special vehicles in recent years. Many companies have forgotten to launch specialized chassis when launching new products. For example, when the liberation J6 was launched, it launched a full range of products. The concrete mixer truck was impressively listed; JAC Geerfa also had concrete mixer products at the beginning of its launch.
This leaves room for special car companies to expand their market segments. This time, the 14-item concrete mixer that Yate is going to market is a product targeted at market segments. Gu Zhanyong introduced: “We developed 14-party concrete mixer trucks mainly as supplementary varieties for 8×4 chassis to meet the long-distance transportation market, and the expected market share should be 5%~8%. Now some users force 6×4. The car was refitted into 6×4 and 14-square models. In fact, there was not only a problem with the strength of the chassis, but also the inconvenience of the tank.â€