The strength "core" Philippine Red on the market is proud of its market-leading performance

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The Shang Fei Hong , established in 2007, has accelerated significantly after several years of development. CURSOR, NEF, and F1 have gradually gained a foothold in the market. The speed of the market was mainly attributable to the increase in the product recognition of Shanghai Philippine Red in the heavy truck market and the expansion of the export market. At the 2015 Shanghai Auto Show, Shang Fei Hong brought its reliable, environmentally friendly CURSOR13, CURSOR9, and F1C to the Shanghai auto show again, demonstrating its impressive achievements in the engine field.

Quality and service deliver outstanding results

Six years ago, Shang Feihong, which introduced engine technology that meets China IV emission standards, has used a mature engine product to create a beautiful upgrade in the implementation of the emission standards. The data shows that in 2014, the total sales of Shanghai Philippine Red were 27,000, of which 12,000 were exported and 15,000 were domestic. 100% of export products comply with local European and American emission requirements. In this domestic sales volume, State IV products accounted for 67% of the total sales. In the first quarter of 2015, sales of domestic commercial vehicles dropped drastically. Its main contributor is still the National IV engine.

Philippine Red Leader Receives Reporter Interview
Philippine Red Leader Receives Reporter Interview

In the gloomy market, Shang Fei Hong still has such a eye-catching performance, mainly due to the quality of its engine products. According to Shang Jianping, deputy general manager of Shang Feihong, the Philippine red product was introduced at the beginning of the introduction of Fiat Power Technology to meet the engine technology of Euro V. The National IV standard is not a technology upgrade for Philippine Red, but The downward extension of the prior art. After SFH's proven technology system is mature, in the face of domestic market demand, it can use a strong application development capability to support customers and easily meet the country's four emission requirements.

It is also based on the mature technology of Fiat Power Technology and the sharing of Fiat Power Technology's global procurement chain. When Philippine Red develops a product that complies with the National IV Standard, the switching cost of spare parts is low. In addition, after seven years of accumulation, the national production rate of the Shangfei Hong engine is relatively high, and suppliers of key components are all in compliance with the sole proprietorship or joint venture of Fiat Power Solutions global suppliers in China. This also ensures cost control while ensuring The Philippine Red engine and European synchronized product quality.

With the strong system protection of Philippine Red, whether it is hardware or software technology is very standard and orderly, its product development process is also very trustworthy. In addition, the development of the service system and network construction also laid a solid foundation for Shang Feihong’s sales.

Currently, Shang Fei Hong's service station has grown to 425, in addition to its own service station, Shang Fei Hong continues to build a joint station with the host plant to expand service coverage. At the same time, Shanghai Philippine Red has also improved its service standards. Based on the enhancement of skills training, it has scientifically matched inventory and established a unique flight service to provide services 24 hours a day.

Respond to the challenge of light market power to challenge the strength of F1

At this auto show, the appearance of F1C also demonstrated the superior strength of Shanghai Philippine Red in the light engine market. The Philippine Red F1C engine is a star product created by Fiat Power Technology for light commercial vehicles. It integrates a number of Fiat Power Technologies patented technologies. It is a high-end entry route from the beginning of product introduction.

Shang Fei Hong engine
Shang Fei Hong engine

"From the sales data of last year, the light truck and light passenger market matched by the 3L engine has increased. One of the most striking phenomena is that the market capacity of high-end light commercial vehicles has grown far more than that of economical light commercial vehicles. It is also bound to be the development trend of the light engine market: the demand for high-end light engines will continue to increase.” Olivier Michard, general manager of Shang Fei Hong, said, “It is precisely the market demand for light engines, Shang Feihong also for F1 series engines. It will continue to increase."

The F1 series is a star product in light engines and won the European Star Engine Award in 2008. The engine has a displacement of 3L and the horsepower segment covers 145 to 170 horsepower. Its excellent performance has passed the market test. For the Chinese market, variable-section turbochargers and dual-mass flywheel technology have also been adopted to achieve low noise, low vibration, and superior driving performance and operating feel. Compared with engines of the same displacement, The F1C series has the characteristics of large torque, large power, small size, and light weight. In a 3L diesel engine, there are not many 130KW like the F1C.

"At present, what we need to do is to jointly support enterprises, accelerate the process of marketization, allow users to fully experience the excellence of their technology, and take advantage of the opportunity of emission upgrades to rapidly increase market share, making it a real star of domestic light trucks and light passengers. Engine.” Olivier Michard said, “At this stage, F1C mainly supports Nanjing Iveco. In addition, other companies are also making prototype matching. I believe there will be breakthroughs in recent years.”

Concerned about the needs of users High-powered products cost-effective

With the development of the market, in addition to the upgrading of the National IV product, Shanghai Philippine Red also pays great attention to the balance of product structure. To this end, it has launched a 13-horsepower high-powered engine that meets the needs of the industry.

With the rapid development of high-speed logistics, many engine companies have seized this market opportunity and carried out the development of high-powered products. Shanghai Philippine Red is no exception. Cursor 13 is a large-horsepower product for this market. As a classic series of Fiat Power Technology, cursor 13 inherits all the advantages of the Cursor series, and can greatly meet the current customer demand for high-powered engines.

It is understood that Cursor 13 domestic applications for the 350-480 horsepower, torque range between 2200n.m/1000-1500rpm, a wide and stable maximum torque range can ensure that the vehicle is operating almost entirely within economic speed, its most fuel-efficient The speed range is 80% of the maximum torque speed range. In addition, in the engine structure design, a series of fuel-saving accessories, such as the use of silicone oil clutch fans, can make the engine operating temperature constant and reduce fan operation energy consumption. These all ensure that Cursor 13 has high fuel economy, and experimental data shows that its fuel consumption rate can reach 188g/kw.h. At the same time, after the user's practice has proved that the cursor 13 in the performance of fuel-efficient.

In addition to its fuel-saving advantages, the Cursor 13 is also very advantageous in terms of reliability and comfort. Reasonable and simple engine structure design (overhead camshaft and four-valve structure, integrated cylinder head design) and the use of world-class parts suppliers ensure a lower failure rate of the engine, and a simple structure can greatly reduce Noise, improve driving comfort.

When it comes to reliability, you have to mention the cost of using the engine. "The advantages of the Cursor series in terms of price are not obvious, but if you mention the full life cycle cost of the product, the Cursor engine has a very obvious advantage, but many users will pay more attention to the early price costs, while ignoring the product life cycle maintenance costs This is a place where we need to communicate with users.” Lou Jianping introduced.

In addition to powering heavy trucks, Shang Feihong has also been involved in areas such as passenger cars and non-road transportation. "In addition to the Cursor series at this stage, the light engine F1 series will be further improved this year, and will begin mass production of F1C products in line with the national five standards, while the NEF of medium size machines will advance the pace of localization according to the market demand. We will also We will work harder to develop new market opportunities with our business partners and serve more users,” Olivier Michard said.

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