The 2004 Beijing International Auto Show has not yet opened. Auto companies at home and abroad have already launched propaganda offensives, hoping to attract people's attention. Foreign large companies such as Mercedes-Benz, BMW, Ford, Volkswagen and General Motors are planning to exhibit their advanced products to show their strength. Domestic auto companies are not weak, especially the three major groups in the industry: FAW, FAW and SAIC.
FAW First Automobile First Partner
It has been revealed that FAW Group will bring 19 new passenger vehicles such as Hongqi, Volkswagen, Audi, Toyota, Mazda, and Xiali to the auto show. These hot products that meet different market requirements will be unveiled as a whole, and express that FAW will promote the development of the automotive industry. The unremitting pursuit.
In this auto show, FAW will use the theme of "the first car, the first partner" to design and arrange a series of affection activities of "meet the first car and feel the first partner." As the first automobile company in China, "The First Automobile" has strong corporate strength and special brand appeal. Its broad inclusiveness and inclusive mind combine many brands organically and naturally harmoniously. This integration has not only contributed to the common development of all brands, but also contributed to the rapid growth of the "First Automobile" brand.
It is understood that FAW booth design ingenuity. The booth will be connected by three "S" shaped booths to demonstrate the three concepts of "Science (S), Art (S), and Cooperation (S)" in FAW's exhibition; symbolizes FAW's confidence in pursuing technology leadership and the modern automobile life. Inject artistic charm and go hand-in-hand with your peers to make your car a sincere friend to accompany you to a better life. The open booth design shows the "first car" affectionate users, embracing the pursuit of the future. The changing background of the exhibition booth symbolizes that FAW's product line offers a richer selection.
Second Automobile Experience Dongfeng Charm Life
Miao Miao, general manager of Dongfeng Motor Co., told reporters that Dongfeng Motor’s several companies participating in the show were Dongfeng Motor Co.’s promotion of international cooperation. The subordinate joint venture’s joint ventures made their first appearance in front of the national audience and displayed the east wind. The strong lineup of the company also reflects the unique and vibrant spirit of each member of Dongfeng Motor’s “car familyâ€. All this indicates that Dongfeng has entered a new period of rapid development.
At the Beijing Auto Show, Dongfeng specifically proposed the theme of “Experience Dongfeng and Charm Lifeâ€. Its core is to reflect the corporate philosophy of “Caring for Everyone and Caring for Every Car†of Dongfeng Motor Company. This concept expresses the interactive relationship between Dongfeng Corporation and internal employees, society, shareholders, distributors, users, environment, automotive products and other elements. It is a concentrated expression of the profound connotations of Dongfeng Corporation's corporate values.
SAIC Launches "Customer Satisfaction Project"
SAIC Motor will bring Shanghai Volkswagen, Shanghai GM, SAIC-GM-Wuling and other companies to participate in the exhibition. Apart from presenting Buick and Volkswagen products to the general audience, it will also launch the long-awaited top new cars and high-tech auto parts. Continue to carry out the "customer satisfaction project" to provide Chinese and foreign users with high-quality new vehicles and auto parts new products. Shanghai GM and Shanghai Volkswagen will have outstanding performance in this auto show.
Shanghai GM will make its debut with the new lineup of multi-brand car companies. Nearly 2,000 square meters of booths, in addition to the localization of the Buick brand, there is luxury grade Cadillac. The calm atmosphere of Regal, Excelle, Onshore Business Class and the avant-garde Cadillac CTS and SRX are on stage. This shows that Shanghai General Motors has taken advantage of international and domestic resources to win high-end luxury after winning the mid-to-high end, mid-level, MPV and small car markets. The sedan market entered a new era in the development of a full range of passenger cars.
At the 2,000-square-meter Shanghai General Motors booth, the Buick production series was placed in the center area to demonstrate its outstanding contribution as a Shanghai GM pillar brand and a leading Chinese automobile brand.
Shanghai Volkswagen, one of the largest car manufacturers in China, is designed and deployed by the German Volkswagen globally. It integrates the “Volkswagen Department†comprehensive showrooms of Shanghai Volkswagen, FAW-Volkswagen and German Volkswagen. The exhibition area reached 710 square meters, and brought the mysterious "guest" to meet with everyone at this auto show.