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Plant protection agricultural machinery to fill the agricultural short board to breed a huge blue sea market
[China Agricultural Machinery Industry News] In the past two years, traditional tractors, harvesters, planters and other agricultural products have continued to grow due to the increase in social ownership. The support for purchase subsidies has slowed down, but one type of products has gradually received special care. This is the agricultural plant protection agricultural machinery. Due to the sharp increase in industry demand, industry entrants have also begun to increase, and a blue ocean market for agricultural machinery is being bred.
Plant protection agricultural machinery to fill the agricultural short board to breed a huge blue sea market
Filling the agricultural machinery short board
　　
Plant protection products are attracting attention
According to the data of the Agricultural Machinery Industry Association, the overall level of agricultural mechanization in China has reached 63% in 2015, but the current level of agricultural mechanization in the plant protection sector is only 35%.
In addition, the growing shortage of rural labor force is also pushing the development of plant protection machinery in a more stable, safer and more comfortable direction. However, in the face of the huge demand for plant protection products, its possession is seriously insufficient, especially the large amount of plant protection machinery is stretched. In 2015, domestic agricultural plant protection machinery was still mainly based on manual and semi-manual small machines, of which manual spray machines and backpack-type sprays still accounted for 98% of the total domestic plant protection machinery; and the plant protection in recent years The drones only have more than 1,000 sales per year, and the workload is only about 12 million mu (times), which only accounts for 0.13% of the area to be controlled. The large self-propelled plant protection equipment, although highly efficient, gradually gains market access. Accreditation, but it is still in the marketing period and user cultivation period, it is difficult to have a substantial impact on the overall mechanization level.
On the other hand, the frequency of use of plant protection machinery is high, and the operating income of the operator is more secure. According to the enterprise research report, the spraying machine in the southern region is used only 5 times a year in the simple spraying operation. If the water and fertilizer are integrated, one machine can be used 11 times a year. Therefore, the operator who purchases large plant protection products has higher returns in one year and is more likely to recover the cost. This is undoubtedly a big advantage for the promotion of plant protection products.
The development pattern is beginning to appear
　　
Self-propelled and drones are directions
Changing the current status of “human shoulder lift†plant protection, rapidly improving the mechanization level of plant protection, developing self-propelled spray machinery and plant protection drone are two main directions, of which plant protection drone has developed rapidly in recent years and has become a separate Industry.
As of last year, the annual output of China's plant protection machinery was 15 million units, including 6 million mechanical plant protection equipment. Although the number is amazing, most of them are small and micro-devices with small power.
After about 30 years of development, domestic plant protection machinery has formed a considerable industrial cluster. Zhejiang Taizhou and Shandong Linyi are two large plant protection machinery manufacturing and sales bases in China, and there are about 100 plant protection enterprises. Among them, Taizhou, Zhejiang Province has gathered well-known enterprises such as Fujitsu, Zhejiang Dainong, Chengyang and Aowei. These enterprises mainly use electric knapsack sprayers and manual backpack sprayers, and mainly export-oriented, supplemented by domestic sales; Shandong The industrial clusters in Linyi with Huasheng Zhongtian and Shanhe Yongjia are mainly traction or suspended, large self-propelled rod sprayers, self-propelled air sprayers, misters and electric sprayers. The two industrial clusters together account for 70% of the country's total production and sales. In addition, Hebei, Tianjin, Beijing, and Henan also have independent enterprises or small industrial clusters, such as Beijing Fengmao Plant Protection Machinery Co., Ltd. and Beijing Modern Agricultural Equipment Technology Co., Ltd., which are also well-known enterprises in the industry.
The main competition of domestic large-scale plant protection machinery is between Huasheng Zhongtian, Beijing Fengsheng, Beijing Modern Agricultural Equipment, etc., but in the past two years, Futian Lovol Group, China Yituo, Zoomlion, Jiangsu Wode, Zhongnongbo Far-end strong companies have also launched their own self-propelled plant protection machinery, but from the point of view of market sales, their products have not yet formed scale sales. However, these big brands have sales channels all over the country. If these companies invest their energy and resources to promote plant protection products, it is believed that the competition pattern of the domestic plant protection industry will undergo subversive changes. In addition, enterprises in the two large industrial clusters in Linyi, Shandong and Taizhou, Zhejiang, are transforming into large-scale and self-propelled products. Therefore, the competition of traditional plant protection machinery will be carried out in the middle of self-propelled and high-gap.
Domestic plant protection drone competition is mainly between professional drone manufacturers, traditional agricultural machinery manufacturers, and listed companies. Among them, the majority of domestic professional drone manufacturers are transformed from aeromodel enthusiasts, so many companies only have the ability to assemble and simple transformation. There are not many enterprises that can really develop new models, and the number will not exceed ten. Family.
With the increase of the heat of plant protection drones, there are not many traditional agricultural machinery enterprises that can't stand the temptation to enter the field of drones. For example, the large-scale enterprises such as SINOMACH, Changfa Group and Zhongnong Boyuan have also entered. In addition, agricultural machinery manufacturers, such as Hebei Shenghe, have joined the competition.
Amazing industry demand
　　
Grow a huge blue ocean market
　　
At this stage, the plant protection agricultural machinery is the “family flower†that is supported by the national agricultural machinery purchase subsidy policy. It will be a rapid rise in the industry within five years. In addition, due to the long-term shortage of rural labor, the next five years will also be the rapid penetration period of plant protection drones.
Its ideal penetration rate is 50%, the cultivated land area is 1.8 billion mu, the annual operation times are 5 times, the single machine operation area is 20,000 mu/year, and the operation price per acre is 15 yuan. The future calculation is for the plant protection drone. The hardware requirements and operational service requirements will have a total market of 100 billion yuan, which will feed dozens of manufacturing, distribution and service companies, and the upstream and downstream of the industrial chain, such as spare parts, software, training, pharmaceuticals, etc. will also have hundreds of millions Level derivative market.