Focus on energy saving and look to the future - Interview with Ou Zhiqiu, General Manager of China Kaiser Air Compressor Company

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Editor's note: Germany's excellent industrial base, with its ability to reflect the level of mechanical processing and comprehensive technology, has created a number of world-class brands in the machinery industry. As a product of the German machinery industry, the air compressor also highlights the world leading level of the German technology and machining industry. As an air compressor company with German blood, Caesar has been a leader in the air compressor industry. At the 2012 Environmental Expo, our reporter interviewed Mr. Ou Zhiqiu, the general manager of the German Kaiser Air Compressor Company in China. Through the communication with the European Union, he had a deeper understanding of the entire Caesar product system and the unique energy-saving concept.

GM reporter Nie Changsong Li Wei, the former Indian General Caesar Air Compressor Co., Ltd. China S General Manager Ou Zhiqiu (second from the right > and the reporter GM reporter: In people's impression, when it comes to German-made equipment, often think of "quality "The word, its success factors are no shortage of equipment, research and development and talents. For Caesar, the core of the culture that can focus on producing compressors for 100 years, and promote the development of the enterprise is what Ou Zhiqiu: For Caesar, there is always a concept. It will pay more attention to energy saving and consumption reduction, whether it is air compressor or air blower, it is a high energy-consuming equipment in the industrial field. If you say the blower alone, the energy consumption can be reduced in the field of sewage treatment. To 40% 60%, Caesar's philosophy is that the quality of the product must first be the best, and then in the user unit operation, can achieve the desired energy consumption. This is the biggest return for the customer. Caesar has been Committed to developing new products and introducing new technologies, focusing on customer needs, providing customers with highly reliable product solutions and offering lower energy consumption products

GM Reporter: In the past two years, the development of the domestic market has been showing a good trend. What are the ideas of Caesar in terms of product localization? Ou Zhiqiu: The localization of products needs to pay a certain price, but the localization of Caesar products is not at the expense of quality. At the German headquarters, it has been proposed to establish a product-consistent system around the world. Often, the localization of the product is at the expense of some quality and efficiency of the product, which is what Kay Isan does not want to see. Many products are local. The main purpose of the reform is to lower the price. Because of this, many products sacrifice the advantages of sabotability and efficiency. Caesar has a deep understanding and understanding of efficiency in air compressors. If customers look far, they will take into account the efficiency, energy saving and other factors. This is also for the customers themselves. It is also a GM reporter: I have heard that the research strength of Germany is quite amazing, whether it is the capital investment of the enterprise or The technical research and development of university cooperation has formed a complete system. What is the situation of Caesar compressor in research and development? Ou Zhiqiu: Caesar has the most advanced RD R&D center in the world's air compressor industry. Continuous research and development and continuous technology innovation ensure Caesar's leading level in the industry. For the company, equipment and talents are all It is more advanced and has made a lot of investment. After the establishment of the R&D center, it can ensure that Caesar regularly introduces new products and new technologies in the market, and has made great progress in product quality, efficiency and solving some customer problems. It can also maintain a leading position. Caesar's R&D center has been visited many times. All the equipment is produced in Germany. It can simulate the harsh conditions that a series of customers can encounter. All the new air compressor technology launches require long-term simulation and During the test verification process, Caesar strictly controlled all new products and new technologies. It can be said that it is almost harsh and does not allow customers to bear the risks caused by the products being not mature enough. The reason for this is to ensure that each Caesar product is guaranteed. After the launch, it can solve practical problems for customers and successfully occupy the market.

GM Reporter: As an emerging market with rapid development, China has generated huge equipment demand in various industries. At the same time, because of the different scale of the project and different requirements for equipment, how does Caesar compressor locate the Chinese market? Ou Zhiqiu: Caesar has grafted Germany's mature products, industry-leading technology and experience into the Chinese market, so that it can provide the best solutions for customers in the Chinese market. So far, from the information feedback from Caesar customers, it can be seen that the company provides customers with efficient and low-cost products, which are highly praised by customers. Since Caesar has no plans to build a factory in China, the products offered are imported. At present, the level of after-sales service for Chinese customers is also an important indicator of Caesar. In China, the first goal of Caesar's sales of products is to synchronize all services with the world, and all after-sales services of the company are not through agents. Completed, but Caesar's engineers are personally responsible, so that the company can guarantee the good quality of customer after-sales service. In terms of accessories, Caesar has a warehouse in Shanghai, and the facilities and supporting facilities are relatively complete, and the inventory is adjusted according to the business at any time, which can fully meet the business needs in the Chinese market, and all parts and technical issues can now be domestic. solve.

GM reporter: "Energy saving" has always been a hot word. How is Caesar's Ou Zhiqi in its value concept and products: I believe Caesar's product value will be reflected in more and more customers, the country, Governments and enterprises will continue to pay attention to the concept of energy conservation. For the development of enterprises themselves, they will gradually pay more attention to energy consumption, because reducing energy consumption means lowering costs, which is also what customers are happy to see. Caesar happens to find a suitable connection point between energy consumption and cost. Especially in the Chinese market, there are some significant improvements in energy conservation, but there are also some problems. In the current market, most of the products are energy-saving, which will cause a lot of troubles for customers. In terms of product screening, especially in the promotion of energy-saving product technology, it will cause great difficulties. I personally feel that if customers are willing to spend more time and do some in-depth understanding of the products, they can also have a deeper understanding of product energy conservation. There is also a misunderstanding. Some customers are scornful of the energy-saving products that are mixed in the market. They believe that there is no product that can really save energy, and blindly pursue low-priced products, which has reached another extreme. The direction of energy conservation is correct, but there are still some difficulties in the whole process. How to save energy, our work needs to be done more carefully, instead of just staying on a slogan and selling a concept product to the customer, this allows The customer spends more money and does not get the reward of energy saving. As a Caesar with German blood, he has always maintained a strict style and hopes that the customer will get a real return, which also reflects the high cost performance of Caesar products.

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