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Foshan Lighting: High-end positioning achievements differentiated market masters
The 19th Guangzhou International Lighting Exhibition was successfully held at the China Import and Export Fair Complex in Guangzhou from June 9th to 12th. The exhibition scale was 225,000 square meters and it continued to maintain its position as the world's largest lighting exhibition. The exhibition successfully brought together 2,621 domestic and foreign well-known brands from 32 countries and regions to participate in the exhibition. The exhibitors' satisfaction with the exhibition performance reached a record high. As the partner of this exhibition, Sina Real Estate (microblogging) directly visited the exhibition and melted the real estate industry chain, and conducted in-depth research on the lighting and intelligent industries. In the exhibition, interviewed Chen Wenji, director of Foshan Lighting LED Business Department. Positioning high-end products to avoid homogenization In the current accelerated development of industrialization, the homogenization of common-level products is particularly serious. In the real estate building materials industry, this phenomenon is more prominent. In most industries, there are thousands of enterprises in the market. Competing in the middle. The hierarchical stratification of the market is a common method for the cracking of the homogenization phenomenon in many industrial enterprises. Foshan Lighting is also true. In the interview, Chen Wenji said that at present, the homogenization of products and the lack of positioning, enterprises often lack the psychology of precipitation, and they all want to rely on money to quickly succeed. In 2014, in the process of opening the pace of indoor lighting, Fo Zhao re-focused the lighting and accelerated the transformation of LEDs into a new generation of lighting technology through the exclusive addition of two lighting brands. It is understood that for the 2015 LED product planning, Foshan Lighting introduced several representative and differentiated new products in this exhibition: Chaos Volt LED T8 tube, deep water bomb LED bulb, Overlord gun T5 Shadowless bracket, blood drop LED lamp panel, mountain axe LED downlight, according to the demon mirror LED floodlight. The launch of these products has provided strong product support for the differentiated competition of Foshan Lighting in the middle and high-end market. More importantly, by avoiding homogenization, Foshan Lighting has also embarked on a market path of its own. Challenge LED2.0 Foshan Lighting's characteristic transformation path Considering Foshan Lighting's industry attributes, the transformation layout LED is the only way in its development process, and Foshan Lighting has also embarked on a brilliant road in the LED replacement tide. It is understood that Foshan Lighting successfully completed the transformation of LED1.0 through the exploration in recent years. Chen Wenji analyzed from the perspective of industry analysis. He said that at present, the entire lighting industry is in the replacement stage of LEDs, but the window of this replacement is very short, and it takes only about three to five years. From the current situation, due to the decline of the real economy, new technologies are constantly emerging, the original business model is severely impacted, and the competitive environment is deteriorating. For Foshan Lighting, it is facing the challenge of the transition to LED2.0. In the future, Foshan Lighting will focus on building a new Buddhist photo system, and further promote channel communityization according to the changes in consumer habits and consumption patterns, and improve the terminal service capabilities of Foshan. The gorgeous exhibition of the famous artisan enterprise. This time, the Foshan Lighting also launched a brand based on high-end commercial lighting----Ming Yihui. It is understood that the famous master products include but not limited to commercial lighting and office. Lighting and industrial lighting. Compared with the Foshan lighting brand and the Lijiang brand, Mingjiehui products are more professional, and have better performances in terms of light efficiency, light color, structural design, light distribution design, design and photoelectric indicators. Chen Wenji introduced that the master craftsman also made clear high-end routes in the use of core components, such as the chip part, Mingjiehui products will mainly use Cree and Samsung products to ensure the quality of the products! Related promotion work, Chen Wenji also talked about, Foshan Lighting will open up new professional channels for the masters to separate them from the traditional promotion channels. At present, Foshan Lighting is also preparing intensively, and plans to conduct the first round of investment promotion. After the investment, Mingyehui products will be available on the whole line. After years of technology and market precipitation, Foshan Lighting has accumulated rich resources and experience. Compared with its peers, its development advantages are remarkable. We also look forward to relying on Foshan Lighting's powerful platform, Mingjiehui new brand in the high-end commercial field can shine, to achieve its development mission and industry expectations.