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March was the traditional peak season for light truck sales. However, JAC light truck dealers did not wait for customers to come to their homes, but actively took them out to send products and services to users. This also made JAC light truck sales in the off-season in 2011 less season and more seasons. Wang. In the first quarter, JAC light trucks accumulated sales of nearly 58,000 vehicles, of which nearly 20,000 were sold during the Spring Festival holiday, which accounted for most of the time. In the case that the auto-to-country policy had ended, it still continued the strong growth momentum in 2010.
Compared with the increase in sales volume, the JAC Commercial Vehicle Light Truck Marketing Company pays more attention to the user's perception of the car: The leading advantage of the JAC light truck brand is all-round, not only the product but also the service. The brand experience of JAC light trucks is to be closer to users and allow users to fully experience the quality and value of JAC light trucks in the experience. This kind of brand experience built on decades of dedication to quality is also difficult for other brands to replicate.
From product experience to quality experience
When it comes to user experience, most people will think of test drive activities commonly used in the passenger car industry. As a production vehicle, a commercial vehicle is no longer a simple product experience but a brand experience that spans the entire life cycle, such as experience, service experience, and word of mouth. With 47 years of automotive manufacturing experience and millions of light truck users' word of mouth, JAC light trucks have strong experience in product segmentation, network services, and brand building.
Taking the product experience as an example, most light-card brands on the market currently compete with the general-purpose products. However, China has a vast territory, with east and west across five time zones, north and south from the tropics to the frigid zone, and various road conditions in the plains, plateaus, and mountains. General-purpose products are clearly unable to fully meet local needs. To this end, JAC Light Trucks launched a series of targeted models in 2011. Such as the southwest, southeast, northwest and other mountainous areas, the hilly area features many curves and steep slopes, Jianghuai Lightkasan flooring came into being. In the face of problems such as difficult winter start in cold areas such as the northeast and difficulties in keeping the car warm, the JAC Light Truck Frigid Edition was also launched at the beginning of the year, and the introduction of more subdivided models has provided users of different regions with richer product choices and enjoyable experience.
The upgrade does not increase the price, and the activities that enriched the Shenweiwei allow users to better experience the Jianghuai light trucks in the Mountain Edition and Chilling Edition. The military vehicle quality into hundreds of corporate activities allows many large customers to experience the high-end services of the JAC light trucks, which are being performed simultaneously in the country. Micro "Smile China" also showed the perfect service and spare parts network of JAC light trucks. All these allow users to experience that Jianghuai Light Trucks is improving service experience of users with faster service and lower failure costs. The accumulation of user word-of-mouth, especially the quality power list of millions of Jianghuai light trucks, has increased the experience of ordinary users of JAC light trucks into the overall brand experience. It is precisely Jianghuai Village, Jianghuai Town, and Jianghuai Meritorious Service User. One by one living example has made JAC light trucks differentiate their competitors' quality experience.
Experience closer user distance
From the "Qianxian Relay" to the "Millions of Jianghuai Light Trucks Quality Power List", the "Quality JAC" brand image has become more familiar to more users. The Weiling “improve not to increase the price, get rich and divine†activities, allows users to personally feel the practical JAC light truck, closer to JAC and the user's distance.
At the scene of Weiling “Getting Richâ€, the users showed great interest in the mountain version models designed for mountain road conditions, such as large power, large water tanks, moving standard, large transmissions, and double-layer girders. Experience, but the new model upgrade does not increase the price is even more welcomed by the user.
Experience activities have not only narrowed the distance from ordinary users, but also have closer relations with big customers. The Jianghuai Automobile organized the "Military Vehicle Quality into 100 Enterprise" campaign to provide value-added solutions by increasing service efficiency, allowing users to truly experience the value of the JAC light truck. The Shuailing high-end light truck also received higher recognition. After the sales volume exceeded 20,000 units in 2010, the sales volume of Jianghuai Bells reached 5,855 units in the first quarter of 2011, an increase of 98.07% year-on-year.
Market share is one of the important indicators to measure the competitiveness of a company. In 2009, the market share of JAC light trucks was 17.16%, which increased to 17.53% in 2010. After achieving two-year doubling in two years and succeeding in breaking through one million vehicles, the JAC light trucks continued to enjoy unabated heat. "Experience" has gradually become another weapon for JAC light trucks to win more users and win the finals and further expand market share.