Kumho Tire China Market Shows Competitive Advantage

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In order to disseminate the importance of tire safety to Chinese consumers and how a safe and high-quality tire is produced, what are the important links and key technologies in the production process, recently, Kumho Korea, one of the eight consortiums in South Korea Asia-Pacific Group’s professional tire manufacturing company, Kumho Tire , invested and built in China invited some domestic consumers and media to visit its factory in Tianjin and the Kumho (China) Technology R&D Center.

It is reported that as early as the 1990s, Kumho Tire was optimistic about the great potential of the Chinese automobile market and was the first to invest in Nanjing. After more than 10 years of hard work and development, the total investment of Kumho Tire in the Chinese market has exceeded US$1 billion, and a complete production and sales system has been successfully built, including: the sales headquarters in Shanghai; located in Nanjing, Tianjin and There are four factories in Changchun (of which Nanjing has two factories); China's technology research and development center in Tianjin; and 18 sales offices throughout the country. At present, Kumho Tire has performed well in China's OEM tire market and aftermarket retail tire market.

Kumho Tire chose Tianjin as the second production base in China, mainly based on Tianjin as the largest foreign trade port in Northern China. Through field visits and inspections, the reporter learned about the complete production process of a Kumho tire. As can be seen from each process, Kumho Tire has strictly controlled all aspects of production to ensure the quality of the products produced. In particular, it is worth mentioning that in order to ensure that every tire that flows to the market has reliable safety performance, the factory inspection of the product is extremely stringent, and it is necessary to pass many complex and strict inspections such as appearance inspection, dynamic balance inspection, and uniformity inspection. Can be completed.

Kumho (China) Technology R&D Center is one of Kumho Tire's four global R&D centers. It was invested and constructed in 2006 with a total investment of US$36 million. It is equipped with the most advanced laboratory equipment and super-simulation computers in the industry.

In an interview, the reporter learned that, in order to ensure product quality and safety, at present, Kumho Tire's four factories in China have passed international and domestic relevant quality certification, including the United States DOT certification, European ECE certification, Gulf GULF certification, Arabian SASO certification And the global automotive industry in the current quality management system certification ISO9001: 2008 and China's 3C certification, the products have passed China's authoritative quality inspection agency - the National Rubber Tire Quality Supervision and Inspection Center and Qingdao City Product Quality Supervision and Inspection and other recognized. It is precisely because of the high standards of quality assurance. Kumho Tires has also established a comprehensive after-sales service system in China. In 2008, it successively introduced the “TIRE PRO Chezhan Station” service model and the “Kumho Tire Service Vehicle” to China, enabling Chinese users to enjoy a one-stop service for the car. service. On this basis, Kumho Tire also devoted itself to conducting consumer guidance work. Since 2006, it has carried out free tire testing activities ranging from three months to six months in various cities in China. Among them, the 2010 tire free testing activity was started on October 20 in 65 outlets in 55 cities across the country and will end on December 31st.

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