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As the deadlock on the integration of channels was broken, the expansion of Mercedes-Benz in China entered a fast track. On January 11, according to Reuters, Daimler considered purchasing up to 20% of the passenger vehicle business of Beiqi Group passenger vehicle business in China, namely Beiqi Shares, to promote the business development in China. This is considered as the end of last year. Since then, Mercedes-Benz has developed its "third major move" in its business in China. However, this is not the same as previously expected "Beiqi Holding Beijing Benz to incorporate Beijing Benz performance into BAIC". With the changes in the company's equity relationship between BAIC and Mercedes-Benz, BAIC, Mercedes-Benz and Beijing Benz may make major adjustments in the future.
Or shares in Beiqi
According to Reuters, Daimler considers the acquisition of shares in the passenger vehicle business of Beiqi Group, its partner in China, that is, Beijing Automotive, to promote business development in China. "After the Beijing Auto Group is listed, it will have a share of about 10% to 20%." However, the final shareholding ratio has not yet been determined, depending on the results of consultation between Daimler and BAIC.
On January 14th, the reporter called Mercedes-Benz China on the matter, and related sources said that it was not clear about this matter and had not heard of news from the German headquarters. The other side of the scandal Beiqi also expressed its silence on the shares of Mercedes-Benz. However, although all parties concerned have not stated their position, it may not be groundless that “Mercedes’ share of Beiqi’s sharesâ€.
Previously, according to media reports, in order to promote the development of China's business, Mercedes-Benz last year planned a series of resource integration measures in China, including a cross-shareholding plan with BAIC. In this plan, BAIC's proposal is for Mercedes-Benz to operate at BAIC. The level of equity participation, so as to achieve the purpose of strategic cooperation between the parties, is expected to resolve this equity issue at the latest in the first quarter of this year.
In fact, what is the change in the ratio of shares between BAIC and Mercedes-Benz? There has always been a different voice, and the outside world has been seen in the clouds. The idea that Beiqi once proposed is that in Beijing Benz, a vehicle joint venture company, BAIC will increase its shareholding to 51% and acquire a controlling position, or directly include Beijing Benz China’s stock ratio in BAIC shares, thereby merging Beijing Benz’s performance into Beiqi Co., Ltd. strives for good assets for the upcoming Beiqi Group.
Mercedes-Benz's third move in China
In the past 2012, Mercedes-Benz sold 196,000 vehicles in China, an increase of 1.5% year-on-year. The industry believes that through the injection of shares in Beijing Auto, Mercedes-Benz can increase its advantage against the competition.
“The injection of shares in Beiqi will help stabilize the market. This will make Mercedes-Benz’s business in China back on track.†Jan. 14 Jia Xinguang, a well-known automotive analyst and commentator, said that although the move was in rumors, it could be considered as a Mercedes-Benz. Reinvigorating the "third move" of business in China.
At the end of last year, Mercedes-Benz also conducted two other major adjustments to promote the development of its business in China. First of all, Daimler set up a board member position exclusively for the Chinese business for the first time, and was led by Hubertus Troska, a Mercedes-Benz truck executive. At the same time, Beijing Automotive Sales and Service Co., Ltd. was established with BAIC to integrate the two major sales of imported and domestic vehicles in China into one, and set out to accelerate the release of new vehicles in the Chinese market. Today, it seems that the integration has achieved significant results and has responded well to all levels.