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From January to November 2010, Yuchai's engine production and sales exceeded 500,000 units. Recently, Yuchai proposed a new goal: In 2011, the engine production and sales volume exceeded 600,000 units, and the 60th anniversary of the construction of the plant was presented. Yuchai's sales exceeded 500,000 units. This figure has a landmark significance. Behind the number jump is Yuchai’s constant adjustment of the structure, deepening reform, and striding forward.
By November 2010, the production target of 500,000 units set at the beginning of the year had been completed ahead of schedule, an increase of 16% year-on-year, and it is moving toward the challenge. In 2010, the production and sales of Yuchai's engines will reach 550,000 units, which should not be a problem. The sub-targets set at the beginning of the year can all be successfully implemented. The reason why we can achieve leapfrog development is to win customers with outstanding quality. Second, we aim at segmented markets and put sub-indicators in place. Third, we must implement specialization assessments to achieve the growth of indicators.
Since 2010, Yuchai has performed well in all market segments. In the automotive power market, Yuchai achieved a 13% increase. In the heavy truck power market, Yuchai broke the short curse and achieved 60% sales growth. In the passenger car power market, it increased by 30%. Its sales volume of China IV engines has reached a scale, and the national V engine has also begun to achieve sales; in the gas power market The sales volume in the coastal areas and the western region is promising, especially in the high-end market. Yuchai has already occupied 65% of the market; in the non-vehicle power market, the sales volume has increased by 22%, of which, in the construction machinery power market, the leading enterprises and In the leading industry, market share has grown rapidly; in the agricultural power market, Yuchai’s sales have continued to increase despite the poor market conditions.
Seeing Yuchai's achievements, some people will say: This is the result of the market demand. The people who know Yuchai know very well that Yuchai can achieve production and sales of 500,000 units, not only because of strong market demand. Let's take a look at the sales performance of Yuchai's domestic passenger cars and trucks in 2010. As the strength of the passenger car power market, Yuchai's engine sales have maintained a steady upward trend. As of the end of October 2010, Yuchai's sales in the passenger car engine market exceeded 92,000 units, and its market share increased to 60%. In 2010, Yuchai’s sales growth in the road passenger car segment increased by more than 40%.
For the truck market that has seen a recovery in market demand since 2005, Yuchai's truck power business has been well-respected, with sales reaching 310,000 units in the first 10 months of 2010. As an important business segment with sales volume accounting for 64% of the company's total, Yuchai truck engine sales have achieved major breakthroughs while achieving impressive results in previous weak projects. Through the vehicle brand marketing approach, the highway truck power business has achieved certain success. The whole vehicle promotion called event advertising on the highway has played an astounding effect. The good cooperation with mainstream manufacturers of heavy trucks also plays a role in marketing. In 2010, Yuchai achieved a major breakthrough in the tractor segment, with sales exceeding 100,000 units. The market share has increased from less than 5% to nearly 30%.
Through these achievements, we can see that Yuchai's sales performance is based on entrepreneurship and business continuity, and both hands must be hard on the basis of both. For business, Yuchai is able to maintain domestic passenger car market share through high-quality products and high-quality services. For entrepreneurship, Yuchai adopted a series of strategic measures in response to the current status of the domestic truck market, with significant results.
After Yuchai’s systematic market analysis, the vehicle companies represented by Dongfeng Commercial Vehicle and Dongfeng Liuzhou Automobile have become the main customers of 6M and 6L heavy-duty engines. The vehicle of these two companies is used as the carrier. Yuchai’s brand has won in the heavy truck field. More users. In 2010, it cooperated with JAC, Auman and Qingdao FAW on the cooperation of heavy-duty truck engines to lay a foundation for greater achievements in the future. As a large-scale enterprise with the highest output and sales volume of domestic engine companies, it has challenged 600,000 sets of annual production and sales targets and become the pursuit of Yuchai in the new year.