With the advent of the verdict on the tire special security case, Chinese tire companies are always watching the developments and waiting for the final result. However, tire companies did not stick to this export market, but sought more breakthroughs in the domestic market. Jin Yu, general manager of Kumho Tire China, said that the special security case will affect China's tire manufacturing companies, and everyone is waiting for the final verdict. At present, Kumho produces 50% of its tires in China, mainly exported to Europe and the United States. Both markets each account for half of their export share. At present, they are paying close attention to the tire special protection case and have prepared relevant materials to respond. At the same time, Kim Jong-hyun said that although the export market is important, China’s domestic demand market has great potential and is currently growing at an annual rate of 15%. They are currently trying to increase sales in the domestic market. Recently, a number of service activities targeting the replacement market have been launched to advance the replacement of market share. It is understood that due to the financial crisis, the tire replacement market has shrunk significantly. According to Kim, the customers in the first two years were supposed to change their tires in the first half of 2009. However, as the financial crisis led to a drop in revenues, these customers delayed the tire replacement plan, which caused the current situation of the weak consumer market. However, he believes that the revitalization of the automobile industry has clearly contributed to the automotive industry and has driven the development of the tire matching market. Kim Jong-tuk said that at present, the proportion of Kumho tires in the matching and replacement market is 65%: 35%, and his plan is to realize a 50% 50% pattern in the next 2 to 3 years. He explained that compared with 15 years ago, China's driver structure has changed significantly. In the past, drivers were professionally trained in tire testing and were specially designed for company companies. Currently, private cars are mostly used. Drivers do not have expertise in car maintenance. Tire companies promote the safe use and popularization of tires, and more customers can be found. living space. It is reported that at present, Kumho Tire maintains an annual sales growth of 20% in the passenger car replacement tire market, and Kumho Tire plans to achieve a 30% share in the passenger car tire market by 2013. In April 2009, the United Steel Workers Union of the United States filed a trade lawsuit against Chinese tire manufacturers under article 421 of the US Trade Law, claiming that Chinese companies’ unfair competition has resulted in a sharp increase in exports of US car and truck tires for four consecutive years. American workers are unemployed. In the indictment, the Steel Workers Union demanded that the number of passenger tires imported from China be reduced by more than half. On June 18th, the United States International Trade Commission made an affirmative damages ruling on the above-mentioned special case of Chinese passenger car and light truck tires. At the same time, the Brazilian Foreign Trade Commission decided to impose anti-dumping duties on passenger cars and truck tires imported from China. In the future, it may impose anti-dumping duties on light-duty tires imported from China. It is reported that at the latest on September 17, 2009, the results of the verdict on the tire special security case will appear.
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