Fu Hui: The bottom hand of the car - Guangzhou came

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This is a very sudden thing, but for Hyundai, this is not the only one.

Before and after the signing of the letter of intent between Hyundai Motor and JAC, Hyundai Motor did not target JAC. At least, Hyundai Motor believes JAC is not the only partner. In other words, the Korean car maker has more ideas.

In September 2004, Hyundai Motor found China’s GAC Group and hoped to reach a cooperation with them. According to the GAC Group, the cooperation with them is taken by Hyundai Motor, and Hyundai Motor actively found GAC Group hopes to cooperate with them. Fu Jinhai, who was then the head of the commercial vehicle project of the Guangzhou Automobile Group and the head of the comprehensive team, said: “September was the first contact. After the contact, the progress was very fast. After December (2004) and February (2005), In preparation for March and April, all talks were very pleasant to talk about, and substantive progress was made every time."

After receiving the signal that Hyundai Motor hopes to cooperate, the person in charge of the Denway Coaches under GAC Group is not expecting such things, and it can attract such multinational car companies as Hyundai Motors. Naturally do not want to miss. The heads of related departments of the two groups have conducted frequent exchanges. One party hopes to make gold in China and one side hopes to expand the group's influence. Cooperation is the gift of heaven. In this context, there is no concern about the exchange between them. "I started to think that it was a small-scale cooperation. Afterwards, I thought that this cooperation was comprehensive. We are now in full cooperation with Hyundai Motor Co., Ltd.," said Fu Jinhai.

The comprehensive cooperation understood by GAC Group soon had clear steps, and Jin Hai said that the so-called comprehensive cooperation “is a cooperation of various commercial vehicle models. It includes light trucks, small passenger vehicles, China Card, CMB, heavy trucks, and large trucks. , buses, etc. These product lines are now complete in South Korea. "Our company, GAC, includes vehicles, including engines, as well as R&D centers. ”

This is a flying benefit for GAC Group.

In GAC's view, this was an unexpected thing. "When Guangzhou Automobile was reorganized, South Korea was one of the negotiators at the time, but in the end it was not discussed for various reasons. This should be the second contact with them. This also shows that Hyundai still pays more attention to Guangzhou Automotive Co., Ltd. They are willing to cooperate with us in the production and research and development of this commercial vehicle.As we are in Guangzhou, after years of development, we have always had a certain degree of sedans. Based on this, first, Guangben laid a solid foundation for Guangzhou Auto Group to establish a firm foothold in the country, and later became a Guangzhou Toyota. This way, the foundation of the car is relatively stable, but also a scale, but in terms of commercial vehicles, we There are buses that produce buses, trucks, and buses, but their status in the country is not good, so after the preliminary foundation of the cars, Guangzhou Automobile Group has a strong desire to push up the commercial vehicles and develop them. In this way, the series of products will be more comprehensive, and after the product series is complete, the status in the country will be compared. Solid. Anyway, the East does not shine bright thing!

If only the Guangzhou Automobile is built on the Guangzhou Honda project, if there is a sign of trouble, if Guangzhou Honda is unable to do so, the Guangzhou Group will cross. This is something that we were worried about in previous years. After Toyota is established, this can reduce risk. It is not possible to do both. If you set up a commercial vehicle, this status will be more stable.

The investment in commercial vehicles is between 10 billion and 12 billion yuan, not a minor one. Therefore, the two sides will have a strong willingness to cooperate and the negotiation will be quick. There have always been strategic ideas for the rise of commercial vehicles. Always wanted to make it (business vehicle) bigger. To be big, one should be big on one's own and one should be united with others. In recent years, I have tried to make myself bigger. I haven't been very successful. I have always had ideas in cooperation with others. I also have some discussions in the local area, and I can't do it in the end. "" This time with the modern, both the wishes and the ideas are also very consistent, hit it off. "Fu Jinhai said.

With this opportunity, Hyundai Motor began to move quickly. In July 2005, Hyundai dispatched 15 individuals to Guangzhou and negotiated negotiations with GAC. The contents of the negotiations include future market positioning, technology transfer fees, corporate management and other sensitive issues. Judging from this situation, Hyundai Motor intends to enter into cooperation with GAC Group.

The contact between the two parties has progressed rapidly. This is beyond the expectation of both parties, especially for the GAC Group. Their speed of contact and progress with the Hyundai Motor Group can only be described in an incredible way. GAC Group believes that South Korea still knows more about the Chinese market. Before that, South Korea had not yet established a joint venture with China in terms of commercial vehicles. However, through technical cooperation and exports, it has already had a certain understanding of the Chinese market. Like technical cooperation with Jianghuai, but in assets, it does not matter. However, the speed with which Jianghuai can use the technology of Hyundai to expand into the market is limitless. This is a huge opportunity.

Such actions gave Guangzhou Automobile Group certain confidence. They immediately delineated a large area of ​​land for the construction of a new factory in Huadu, Guangzhou. “South Korea will definitely have some big car manufacturers coming over. But if it is later, it will definitely implement the whole vehicle first. When the whole vehicle is established and it is built, the spare parts manufacturers will come over. There are 3,000 mu of flowers left for the entire vehicle, and 200,000 square meters for R&D centers, leaving a lot of spare parts."

It seems that the cooperation between Hyundai and GAC Group is a foregone conclusion. It was precisely at this time that JAC Motor and the modern commercial vehicle joint venture company was confirmed by Hyundai Motor.