Malchonet plans to achieve FCA's goal of selling 7 million vehicles in the year to 2018, in order to narrow the gap with leading giants such as Toyota, GM and Volkswagen, achieving the seventh in the world and the same starting line with Ford and Hyundai. Mini Writer Laser Marking Machine Mini Writer Laser Marking Machine,Mini Laser Marking Machine,Optical Fiber Mini Laser Engraving Machine,20W Mini Optical Fiber Laser Marking Machine Jinan Luyue CNC Equipment Co., Ltd. , http://www.sdlycnc.com
Five years ago, Fiat bought Chrysler, which was on the verge of bankruptcy, as part of a US government-led rescue plan. Today, Fiat Chrysler (FCA) CEO Marjorie has completed the restructuring of Fiat and Chrysler on a global scale and promoted the listing of FCA on the NYSE. Now, Marjorie has also begun to work out the integration of Fiat and Chrysler in China.
Recently, Guangzhou Automobile Group Co., Ltd. (hereinafter referred to as “Guangzhou Automobile Groupâ€) and Fiat Chrysler Automobile Co., Ltd. (hereinafter referred to as “Fick Groupâ€) jointly issued a joint venture in Guangzhou to further deepen the cooperation between the two parties in China through the GAC Fiat joint venture. The strategy includes the Chrysler brand's domestic plan.
According to this plan, the two parties will form an independent GAC Fiat Chrysler sales company to conduct unified marketing management of domestic and imported models of the Jeep, Fiat and Chrysler brands. Ke Anzhe, general manager of Fick Group Asia Pacific and head of Jeep brand Asia Pacific, said: "The Chinese market is an important strategic market for Fick Group's planning in the next five years. The new domestic plan will help accelerate our sales and market share growth. This will help us achieve the goal of the Fick Group's investor conference this year to reach 760,000 units in the Chinese market by 2018."
Production and sales will be separated. In the future products of the Fiat and Chrysler brand announced at the Fick Group's investor conference in May this year, the joint venture will select the right products and achieve domestic production in a timely manner.
Among them, GAC Fiat will have three new Jeep brand products in operation by the end of 2016. By 2018, the Jeep brand is expected to have a full line of compact SUVs from compact to full-size in China, making it one of the most comprehensive SUV brands covering the market segment.
In addition, the two parties also agreed to separate the sales and production functions and set up a joint-venture sales company responsible for the sales management, marketing, product planning and after-sales services of all domestic and imported models of the Jeep, Fiat and Chrysler brands.
GAC Group and Fick Group believe that this move will better support and manage the smooth implementation of the overall domestic plan including the establishment of a second complete vehicle production plant in Guangzhou.
According to industry insiders, the establishment of the sales company means that the game of Jeep domestic project site selection and integration of the three brands will come to an end, and GAC, Fiat and Chrysler's business in China will achieve "fitness".
However, the details of the integration are still being further adjusted. Earlier, it was reported that the headquarters of GAC Fiat Chrysler Sales Company would move to Shanghai. At present, the sales business of GAC Fiat is still in Changsha. This may mean that there will be a large flow of people in the GAC Fiat Chrysler sales company system.
The dealer network doubled. GAC Group and Fick Group said that as part of the framework agreement, in order to ensure the sales performance of Jeep in the SUV market segment, and the growth of the Fiat and Chrysler brands in the car segment, the two parties will begin to build a foundation for expanding the sales network. .
Among the existing two dealer networks, the outstanding dealer partners will become the power of the future Jeep brand SUV sales network and the Fiat/Chrysler brand car network. At the same time, the company will look for more dealer partners to achieve the goal of doubling the dealer network in 2018.
This means that the future sales company will have two networks, one for the Fiat brand and the Chrysler brand sedan, and one for the Jeep brand SUV.
According to Malchow's plan, FCA will achieve the goal of selling 7 million vehicles for the whole year by 2018, in order to narrow the gap with leading giants such as Toyota, GM and Volkswagen, achieving the seventh in the world and the same as Ford and Hyundai. starting line. Among them, the future increase of FCA will mainly come from the United States and the Asia-Pacific region, and plans to invest 50 billion euros in the next five years.
Although in the Chinese market, except for the Jeep brand, the Fiat and Chrysler brands have not developed very well. But it is clear that Malchow, who is gradually remodeling the product line, has already blew the horn of attacking China.
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