Post-joint era glimpse: Dongfeng Volvo joint venture review

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At the end of the year, although the joint venture company has not yet officially listed, in reality, both parties have already started a series of cooperation with substantial content. At this moment, we can look back at the Dongfeng joint ventures. Perhaps we can see a glimpse of China's post-commercial joint venture era.

In recent years, the commercial vehicle industry has created a joint venture: Heavy Trucks Co., Ltd. Mann, Futian Auman and Daimler Knots, JAC and Navistar Marriage, GAC and Hino form GAC Hino, and SAIC and Iveco have reorganized Hongyan and Sichuan. Nan Jun and modern joint ventures. In this context, after years of long-distance running, the joint venture between Dongfeng and Volvo has finally achieved a result on January 26th, 2013: The two sides formally signed an agreement to establish a strategic alliance with capital as the link. Today, nearly one year has passed since the signing of the agreement. The two sides announced when the joint venture to be formally formally became a conjecture in the industry. Here, we may wish to review the process of the two sides going to a joint venture.

Review the joint venture process:

7 years + 1 year of lingering disputes
<br> <br> Dongfeng and Volvo's 7-year "emotional entanglements", from March 2006, Volvo acquired 13% stake in Nissan Diesel date (March 2007, Nissan Diesel became Volvo A wholly-owned subsidiary, this is the first time they have been in touch. Because Dongfeng Nissan Diesel Automobile Co., Ltd. is a joint venture established by Dongfeng Motor and Nissan Diesel Automobile Industry Co., Ltd. in June 1996, Volvo acquired Nissan Diesel Co., Ltd., which means that Dongfeng Nissan Diesel has become a joint venture company of Dongfeng and Volvo.

In January 2007, Dongfeng Motor, Nissan Motors, and Volvo Group signed a non-binding framework agreement. Dongfeng prepares to produce medium and heavy trucks and engines together with AB Volvo. Nissan will focus on passenger cars and light commercial vehicles in the future. Production. By 2008, the two parties stated that because Dongfeng Motor, Nissan Motors, and the Volvo Group still had differences in capital and equity, they failed to reach an agreement on issues such as cooperation ideas, brand use rights, and site selection. The joint venture negotiations were suspended and two years later. There is no news about the joint venture.

It was not until the end of 2011 that the intention of the joint venture between the two parties was announced. At that time, the industry had a lot of discussions on this issue, focusing on whether the backbone commercial vehicle companies in China should take the joint venture.

Soon, on January 26, 2013, Dongfeng Motor Group Co., Ltd. and Sweden's AB Volvo (Volvo Group) formally signed an agreement in Beijing to establish a strategic alliance with capital as a link to jointly develop the Dongfeng brand. car. In the new joint venture company, Dongfeng and Volvo will hold 55% and 45%, respectively, and will develop, produce and sell "Dongfeng" brand commercial vehicles covering medium and heavy trucks, passenger cars, special vehicles and chassis, engines, and transmissions. Wait.

The joint venture between Dongfeng and Volvo finally had results. But in the next year, despite the fact that the joint venture company has not yet officially established, the two sides have also started a series of cooperation, such as the Dongfeng Commercial Vehicle under the title Volvo Ocean Race, Nissan Diesel’s renamed Dongwo and devaluation of heavy product cool. Teng, etc., lingering in 2013.

Joint venture background and appeals:

Ensemble warmth and take what you need

Both Dongfeng and Volvo have had their own joint venture experience. On June 9, 2003, Dongfeng Motor Co., Ltd. and Nissan Motor Co., Ltd. each invested 50% in a joint venture to form Dongfeng Motor Co., Ltd. At that time, Dongfeng Commercial Vehicles belonged to Dongfeng Motor. In the same year, Volvo and China National Heavy Duty Truck Co., Ltd. were also “combined with each other” and each of them contributed 50% to the Jinan Huawo Truck Co., Ltd.

In 2013, Dongfeng Commercial Vehicle Company was stripped from Dongfeng Motor Co., Ltd. and became a subsidiary of Dongfeng Motor Group. Since January 1, 2013, Nissan Motor Co., Ltd. has officially withdrawn from Dongfeng Commercial Vehicle Co., Ltd. under Dongfeng Motor Co., Ltd. and transferred 50% of its shares to Dongfeng Motor Group.

Jinan Huawo's products, due to high prices and poor market performance, were completely shut down in 2006, followed by Volvo’s withdrawal from Jinan Huawo and parting ways with CNHTC.

Nissan once brought advanced management experience and trained talents to Dongfeng, but it did not bring obvious breakthroughs to Dongfeng Commercial Vehicles at the technical level. In China, Dongfeng commercial vehicles are one of the best in terms of products and brands, but their reputation in the international market is not prominent. The current joint venture with Volvo can, on the one hand, introduce Volvo's technology, and on the other hand leverage Volvo's influence in the international market to help the "Dongfeng" brand commercial vehicle to enter the international market. For Volvo, the cooperation with Dongfeng will certainly help its layout in China. It is the production and sales system of Dongfeng commercial vehicles, especially the ability to produce economical trucks. It is worth mentioning here that Volvo has two passenger car manufacturers in China, Xiwo and Shenwo, but the market performance is notorious. Volvo has withdrawn from Xiwo, and the cooperation with Sinotruck has not been successful. The cooperation with Dongfeng has just made up for its shortcomings in the Chinese market.

In short, according to the cooperation agreement signed by the two parties, the joint venture company will accelerate the pace of globalization, increase the value and position of their respective brands in the Chinese and international markets, and ultimately realize the “Dongfeng brand commercial vehicles go international” and “Volvo Group further strengthens its global presence. The status of commercial vehicle market "two goals. Both sides can be said to huddle and warm up and take what they need.

Joint venture listing time:

Or will be in the first half of next year

After the preparation of the new joint venture company, Dongfeng Commercial Vehicle Co., Ltd., which took nearly a year, will it be formally established?

The reporter learned from the staff of the Dongfeng Commercial Vehicles Division that the negotiations between the parent companies at the business level have progressed smoothly and both parties are standing by the joint venture company and support each other. "Currently, the joint venture project is progressing according to plan. There is no situation where the other party is relatively strong." The staff member told the reporter that the current joint venture company is going through the national approval process and the approval time should be in the first half of next year. In addition, the two sides are still negotiating some "problems", but the specific content is not convenient to disclose.

Although the timing of the joint venture between Dongfeng and Volvo was not yet certain, the communication with Dongfeng commercial vehicle manufacturers was all right. Currently, it is proceeding normally according to the process, and there are no unexpected obstacles. It is reported that on May 8th this year, the European Commission passed the anti-monopoly review of the Swedish joint venture project between Volvo Group and Dongfeng Motor. Last month, Huang Gang, chairman of Dongwo Truck Company, told reporters at the site of the first Heavy Truck Ju Teng listing ceremony at Hangzhou Dongwo Truck Company. The Ministry of Commerce recently passed an anti-monopoly review of joint venture projects. The government's approval process has been transferred to the National Development and Reform Commission.

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